34 Sustainability efforts of the fashion industry in July 2021

In July, there was no sign of the hot summer weather slowing down the fashion industry’s sustainability efforts. On the contrary, there were collaborations galore be it in terms of recycling, resale, sustainable collections or material innovations. In addition, many brands published their accelerated sustainability goals or reaching of targets in terms of plastic, carbon and energy reduction. This month, FashionUnited is highlighting 35 sustainable initiatives that were presented in July 2021.

Collaborations and projects

1. ThredUp and electronics giant LG team up for clothing clean-out program

US fashion resale platform ThredUp has teamed up with LG Electronics USA, a subsidiary of South Korean electronics giant LG, to launch a charitable apparel clean-out program.

2. Madewell teams up with ThredUp for second-hand denim platform

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Image: Madewell

US denim brand Madewell has launched a new second-hand fashion platform with the help of resale giant ThredUp. The new platform, called ‘Madewell Forever’, harnesses ThredUp’s resale-as-a-service (RaaS) to give preloved women’s jeans a new lease of life.

3. Dotte launches resale collective with leading childrenswear brands

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Image: courtesy of Dotte

Dotte, a fashion-forward peer-to-peer marketplace, has launched the Dotte Resale Collective with leading childrenswear brands including Tobias and the Bear and Turtledove London.

4. Fila collaborates with Oliver Spencer on a sustainable collection

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Image: courtesy of Fila x Oliver Spencer by Rankin

Sportswear brand Fila is launching a sustainably produced collection with British menswear designer Oliver Spencer. The collection features a range of vintage sportswear silhouettes in rich colours and luxury fabrics that have been ecologically sourced and responsibly made.

5. Adidas invests in Spinnova, a Finnish textile recycling company

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Image: Spinnova

Adidas is investing 3 million euros in Spinnova, a Finnish sustainable textile company that makes textile fibre out of wood or agricultural waste. The company aims to make cellulose-based materials cost-efficient, environmentally friendly and a preferred manufacturing option for brands.

6. Gucci invests in sustainable supply chain with Intesa Sanpaolo bank

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Image: Kering, Facebook

Source: Fashion United

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