One-third of Vietnam’s clothing factories reportedly closed due to Covid

Around a third of Vietnam’s textile and garment factories have reportedly halted operations following a surge in cases of Covid-19 in the Southeast Asian country. About 30 to 35 percent of textile and garment factories in Vietnam are currently closed, the Business of Fashion reports, citing figures from the Vietnam Textile and Apparel Association (VITAS).

The country plays a key role in the world’s fashion industry. According to the World Trade Statistical Review 2021 published in July by the World Trade Organization (WTO), it overtook Bangladesh as the world’s second-largest exporter of ready-made garments.

Vietnam’s clothing exports grew 6.4 percent in 2020 with a market value of 29 billion dollars. The country has been hit hard in the past two months by the pandemic, prior to which it was largely successful in keeping infection numbers low. New cases are now trending at around 7,000 and 8,000 each day.

Vaccination rates among textile workers in the country are still very low, according to VITAS.

Source: Fashion United

Afterpay and New York Fashion Week announce NYFW Unlocked schedule

Payment technology company Afterpay has announced its New York Fashion Week events calendar, bringing a new world of accessibility for consumers nationwide.

Over the course of this NYFW season, Afterpay will be host to a number of online and offline activities that allow viewers and consumers to interact with fashion week through live shopping experiences and interactive events. Consumers will also be able to use the ‘See-Now-Buy-Now’ tech at a number of shows giving them the ability to shop the collections from their couch.

The week kicks off with Afterpay’s Dropshop located in Times Square, combining Snapchat technology with the Dropshop concept. Launched in April, Dropshop allows Afterpay customers early access to purchase limited edition collections, with virtual try-ons through the use of Snapchat augmented reality. Afterpay will be bringing the concept to the streets of New York, with a physical shopping event in a Dropshop way.

Throughout the course of NYFW and beyond, consumers can also attend the House of Afterpay, a pop-up store with a number of exclusive products on offer. It will also be home to educational talks and styling workshops, designed to get the consumer involved in the retail experience. Other events will include celebrity styling sessions, an Empire State Building light change and an Afterpay after party.

Co-founder and co-CEO of Afterpay Nick Molnar said in a statement: “This September, Afterpay is championing the city that never sleeps, igniting New York City retail and opening fashion to the consumer in a way that has never been done before. With a week of interactive events, Afterpay is proud to support New York City’s economy and jumpstart a fresh future for the fashion industry across the globe.”

Source: Fashion United

34 Sustainability efforts of the fashion industry in July 2021

In July, there was no sign of the hot summer weather slowing down the fashion industry’s sustainability efforts. On the contrary, there were collaborations galore be it in terms of recycling, resale, sustainable collections or material innovations. In addition, many brands published their accelerated sustainability goals or reaching of targets in terms of plastic, carbon and energy reduction. This month, FashionUnited is highlighting 35 sustainable initiatives that were presented in July 2021.

Collaborations and projects

1. ThredUp and electronics giant LG team up for clothing clean-out program

US fashion resale platform ThredUp has teamed up with LG Electronics USA, a subsidiary of South Korean electronics giant LG, to launch a charitable apparel clean-out program.

2. Madewell teams up with ThredUp for second-hand denim platform

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Image: Madewell

US denim brand Madewell has launched a new second-hand fashion platform with the help of resale giant ThredUp. The new platform, called ‘Madewell Forever’, harnesses ThredUp’s resale-as-a-service (RaaS) to give preloved women’s jeans a new lease of life.

3. Dotte launches resale collective with leading childrenswear brands

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Image: courtesy of Dotte

Dotte, a fashion-forward peer-to-peer marketplace, has launched the Dotte Resale Collective with leading childrenswear brands including Tobias and the Bear and Turtledove London.

4. Fila collaborates with Oliver Spencer on a sustainable collection

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Image: courtesy of Fila x Oliver Spencer by Rankin

Sportswear brand Fila is launching a sustainably produced collection with British menswear designer Oliver Spencer. The collection features a range of vintage sportswear silhouettes in rich colours and luxury fabrics that have been ecologically sourced and responsibly made.

5. Adidas invests in Spinnova, a Finnish textile recycling company

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Image: Spinnova

Adidas is investing 3 million euros in Spinnova, a Finnish sustainable textile company that makes textile fibre out of wood or agricultural waste. The company aims to make cellulose-based materials cost-efficient, environmentally friendly and a preferred manufacturing option for brands.

6. Gucci invests in sustainable supply chain with Intesa Sanpaolo bank

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Image: Kering, Facebook

Source: Fashion United

These are the best countries for sustainable shopping

A study by luxury cashmere retailer N.Peal has revealed the best countries for sustainable shopping.

The study analysed the monthly searches of 64 countries, using eight search terms centred around sustainable fashion and ethical clothing. The goal of the study was to look closer into the evolution of eco-conscious shopping, with the first steps focusing on uncovering where exactly these shoppers live.

The US came out on top with a total of 29,700 online searches every month, followed closely by the UK with 24,500 searches.

Top ten countries for sustainable shopping online

  • United States – 29,700 searches
  • United Kingdom – 24,500 searches
  • India – 7,090 searches
  • Australia – 4,950 searches
  • Canada – 2,580 searches
  • Indonesia – 1,220 searches
  • Vietnam – 1,060 searches
  • Ireland – 1,060 searches
  • Germany – 1,010 searches
  • Netherlands – 830 searches

Europe leads the way

Per continent, however, the data showed that Europe was more dedicated to sustainable choices with the largest monthly searches at 74,130. The UK topped the top ten list, followed by Ireland and Germany with over 1,000 monthly searches and the Netherlands with 830 searches.

Top continents for sustainable shopping

  • Europe – 74,130 searches
  • North America – 42,430 searches
  • Asia – 17,600 searches
  • Oceania – 5,310 searches
  • South America – 3,950 searches
  • Africa – 370 searches

Second-hand on the rise

Vintage and second-hand clothing has also become increasingly popular as an alternative to fast fashion purchases. The trend is reflected in the results for the most searched subjects, with ‘second hand’ coming in third as the most popular search term and ‘second hand clothes shops near me’ rising 5,000 percent more than the past five years.

The buzzwords ‘sustainable’ and ‘ethical’ still come out on top, however, with sustainable searches focusing on the planet’s resources, and wellbeing and ethical searches centred around social justice and worker rights.

Top global search themes for sustainable shopping

  • Sustainable – 47,520 searches
  • Ethical – 17,480 searches
  • Second hand – 8,110 searches
  • Organic – 4,970 searches
  • Eco – 2,620 searches

The rise in sustainability awareness has prompted businesses to adapt to the growing consumer demand for ethically and sustainably produced products. The results show that this global movement towards more sustainable purchase choices isn’t just a passing trend. It is a trend that has been taken on by large fast-fashion chains and small independent businesses alike.

Source: Fashion United

10 figures that illustrate the 2021 resale fashion market

Brands and retailers alike have embraced the resale market, from fast fashion labels launching their own platforms to luxury houses setting their goals toward a more conscious future. Their common point? Using resale initiatives to boost their sustainability credentials – H&M being the latest to do so with a marketplace launching 7 September in Canada as reported by Bof. FashionUnited has gathered the 10 key figures you need to understand the current state of the resale fashion market.

$1.6 billion

Brooklyn-based company Etsy, which specialises in handmade and vintage items, bought British second-hand fashion resale app for $1.6 billion back in June. The sale highlights an ever-growing demand, putting the American company in the spotlight of Generation Z consumers – the ones leading the sales of second-hand items.

33 million

The total number of consumers who bought second-hand apparel for the first time in 2020. The pandemic confirmed a shift in the way people buy clothes and accessories alike: they’re now, more than ever, open to buying pre-owned items. The number of first-time buyers over the last year is testament to it.

65%

Consumers turn to second-hand fashion for many different reasons, whether it be their personal style, budget or commitment to a more sustainable lifestyle. According to a joint report between Bain & Co. and Depop, 65 percent of users choose to buy pre-loved items for the prices, which are – usually – lower than the ones at retail stores.

75%

However, in the same report by Bain & Co. and Depop, 75 percent of the users who were surveyed admitted that the main reason they shopped second-hand was to reduce general fashion consumption. It’s important to note that 90 percent of them were under 25, which highlights a growing awareness in the younger age groups.

101.2 million

The number of clothing items that were sold by retailers in resale shops in the course of the year 2020. Though it seems promising, the downside is that only 560k of all the garments were actually second-hand.

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American second-hand online store ThreadUp conducted a report in partnership with market research firm GlobalData, which highlights the state of the resale market post-pandemic. It projected that it’s meant to double in the next five years, reaching a total of 77 billion dollar. Indeed, 188 million consumers have tried reselling for the first time in 2021, compared to 36.2 million in 2020.

$84 billion

The same report by ThreadUp put forward the fact that the resale fashion market is currently growing at a rate that’s 11 times faster than traditional retail. It should be worth 84 billion dollar by 2030, while fast fashion is predicted to be worth about 40 billion dollar. The next decade will therefore see the second-hand market grow much faster than traditional retail, as it’s supposed to be twice the size of fast fashion by 2030.

5 to 7%

Business of Fashion explained in one of its Insights reports that only 5 to 7 percent of resaleable fashion is sold and bought on resale platforms at the moment. It means that there’s an estimated 2.1 trillion dollar of fashion items currently sitting in wardrobes that are not being used.

60%

ThreadUp’s report showcased that 60 percent of the retailers surveyed have or are now open to offering a range of second-hand items to their customers. While consumers seem more and more appealed to previously-owned items, retailers are also more interested in taking part in positive change for the future.

82%

Finally, let’s not forget about another major positive impact: consumers reduce their carbon footprint by 82 percent when they buy used items instead of new ones.

Source: Fashion United